Show - don’t tell. How do we convey to parents the benefit of using Pampers at night? By showing them what happens when you swap the sleepless nights by leak-less nights.
"Is this the best OOH ad of 2025"
- Mad Over Marketing (M.O.M.)
"It’s visceral, it’s human, and it lands the message of overnight dryness better than just claiming it."
- Campaign Magazine
"So much here to enjoy. [..] The delicately placed ‘zzzzzz’ which is virtually an extension of the brand name, meaning just two elements tell the story."
- Behind the Billboard
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