In between Zoom calls & banana breads, we wonder if we’re living or only adapting.
Insight: We’ve taken real life for granted.
Proposition: You can’t do online museum.
Strategy: Get people to rediscover museums by challenging the new meaning things gained during lockdown.
Big Idea: Bring the real back to life.
The campaign will live through social media and print. Postcards will be available in museums and local businesses for collection but also sent out to Art Pass current and previous members.
We are used to seeing sanitizing stations dotted all over city centres. What if we could hijack those spaces to create our very own stop? By creating the Art Station, we are making museums accessible to bypassers by facilitating information about exhibitions nearby. The Art Stations will feature exhibition flyers in a tissue-like dispenser and have an art Track and Trace: a QR code to the map taking you from the station to the nearest museum. We also threw in some hand sanitizer, just because.